Hamed Designs

Hamed gave Malaika an identity that buyers trust from the first look. The mark works everywhere we need it, from the site hoarding to our reception and business cards.

AbdulhalimFounder, Malaika Developers View project →

Hamed understood exactly what GRZLY stands for. The bear mark, the claw graphic and the packaging made our brand feel ready to compete with the big names from day one.

Ali AlhosniFounder, GRZLY View project →

Our old logo tried to say too much. Hamed turned it into one confident mark that feels Omani, modern and ready for growth, in both Arabic and English.

Light of Knowledge InstituteEducation & training View project →

← All work Case study 01 / 04

GRZLY.

ClientGRZLY

SectorPerformance sportswear

TaglineBuilt for Athletes

ScopeIdentity, apparel, packaging

YearAdd year

Athlete in GRZLY tee and joggers holding a GRZLY bag in front of the GRZLY storefront — 01 · Storefront, apparel and retail bag

The brief

GRZLY needed an identity that could stand next to the big sportswear names and still feel like its own animal. The audience trains hard and has no patience for decoration.

The approach

Raw strength first. A bear-head mark with a hard-edged wordmark, black and white for discipline, and one orange claw slash that carries the energy across every surface.

The result

A complete system: mark, wordmark, color, apparel, storefront signage, shopping bags, mailer boxes and garment pouches, down to the "welcome to the pack" message inside the lid.

02 · Primary lockup

03 · Wordmark clear space, measured in G

04 · Color system

Night navy

White

Claw orange

Black

Apparel · Oversized tee designs, front and back

07 · Tee design 01 · Bear crest

08 · Tee design 02 · Athletics emblem

← All work Next projectMalaika →

← All work Case study 02 / 04

Malaika.

ClientMalaika Developers

SectorReal estate development

TypefaceGrift

ScopeIdentity, signage, print, uniforms

YearAdd year

01 · Brand cover

The brief

A new property developer needed an identity that buyers would trust with the biggest purchase of their lives, and that would look at home on a hoarding, a business card and a site helmet.

The approach

Three ideas in one mark: a building, an arrow facing up for development, and the letter M. Navy carries trust, orange keeps it friendly and welcoming, and off-white balances the two.

The result

A full system with icon, stacked and parallel logos, a brand pattern, and applications from construction hoardings and office facades to stationery, uniforms and flyers.

02 · Logo variations

03 · Logo construction

04 · Color system · 60 / 25 / 15

Primary navy · #0C1A2E · 60% · Trustworthy

Accent orange · #F36F37 · 25% · Welcoming

Off white · #F9F9FA · 15% · Balancing

Typography sheet for the Grift typeface — 05 · Typography · Grift

06 · Brand pattern

Applications

Construction site hoarding wrapped in the Malaika navy and orange identity — 07 · Construction hoarding

08 · Office facade

09 · Reception

Malaika business cards, letterhead, folder and envelope — 10 · Stationery

Staff in Malaika uniforms: hospitality, office and site wear — 11 · Uniforms

Malaika property flyers and brochures — 12 · Flyers

Malaika roll-up banners and wall graphics in an office — 13 · Office banners

← All work Next projectLight of Knowledge →

← All work Case study 03 / 04

Light of Knowledge.

ClientLight of Knowledge Institute

SectorEducation & training

TypefaceRubik, English and Arabic

ScopeRebrand, identity, applications

YearAdd year

Light of Knowledge case study cover: We reimagined their identity, with the gold mark on burgundy beside a sunlit arch — 01 · We reimagined their identity

The brief

The institute's old logo mixed four colours with three literal icons: a brain, a light bulb and a book. It looked dated and broke down at small sizes. They needed an identity that feels established, Omani and ready to grow.

The approach

Three symbols, one story. An open book for knowledge, rising rays for light, and the curve of the Omani khanjar at the centre. Burgundy wine and sand gold give it weight; Rubik carries English and Arabic in one voice.

The result

One confident mark on a precise construction, plus a pattern taken from the book's pages. The system runs from business cards and stationery to an exhibition booth, billboards, stage screens and a brand book.

02 · Before and after

Concept slide: knowledge, light and the Omani khanjar as three symbols, one story — 03 · Concept: three symbols, one story

04 · Logo construction

05 · Brand graphic from the open book

06 · Colour & typography · Rubik for English and Arabic

Burgundy wine · #310604

Sand gold · #B89B5E

Soft ivory · #EFE6D3

Applications

07 · Stage screen

Burgundy and ivory business cards with the gold mark, floating between gold tubes — 08 · Business cards

09 · Exhibition booth

Two lit billboards: a Digital Marketing course ad and a large ivory mark on burgundy — 10 · Billboards

11 · Brand book

← All work Next projectRoyal Studios →

← All work Case study 04 / 04

Royal Studios.

ClientRoyal Studios

SectorArchitecture studio

TypefaceOrbitron Bold

ScopeIdentity, print, signage, pattern

Year2025

Royal Studios case study cover with a wireframe building drawing — 01 · A complete identity, from the first sketch to the built facade

The brief

An architecture studio needed a mark as precise as its drawings: something that reads as a building, carries the studio's name and still feels premium on a brass plate or a business card.

The approach

Three ideas, one mark. A house outline cut into an R, a custom S mirrored around a square floor plan, and a three-peak crown for "Royal". Every cut sits at 45° on one grid.

The result

After four rounds of revisions, one mark built from one angle and one module, with two colours and one typeface across seven touchpoints, from stationery to signage.

Royal Studios design sketch: crown, 45° chamfer, house cut into an R, custom S and the plan box at the centre — 02 · Design sketch: every cut at 45°

03 · Four rounds of revisions

Design process slide: sketch, revise, construct, refine, deliver, with a hand drawing the mark — 04 · From pencil to facade

05 · The mark, colour and type

06 · Colour & typography · Orbitron Bold

Eerie black · #231F20

Cultured · #F0EFEF

Applications

Royal Studios letterhead, folder and business cards beside rolled plans and an architectural model — 07 · Stationery

Black drawing tubes wrapped with Royal Studios labels — 08 · Drawing tubes

09 · Signage

← All work Next projectGRZLY →

Services

What the studio does

Brand identity

Names get a face. Logo, color and type built as one system that works everywhere the brand shows up.

Logo & wordmark
Color & type
Brand guidelines

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Social media design

Feeds that look like one brand, post after post. Templates your team can keep using.

Post & carousel
Stories
Ad creatives

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Packaging

Boxes, bags and labels designed to win the shelf and survive the print shop.

Labels
Boxes & bags
Print-ready files

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Motion graphics

Logos that move, reels that stop the scroll, and screen content for malls and events.

Logo animation
Reels
Screen content

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How we work

Four steps from first chat to final files

01
Discover

We talk about your business, your customers and the competition, and agree on goals, scope and timeline.
- Discovery call
- Brief & questionnaire
- Clear quote
02
Concept

Research and moodboards turn into two or three distinct directions, each with a short story behind it.
- Moodboards
- Concept directions
- Presentation
03
Design

We refine the chosen direction together: logo, colour, type and the key applications you need first.
- Rounds of revisions
- Mockups
- Your feedback built in
04
Deliver

You get every file ready to use, plus guidelines so your team and printers keep it consistent.
- Print & digital files
- Brand guidelines
- Launch support

Every project starts with a free discovery chat.

Start with step 01

About the studio

I'm Hamed, a designer in Muscat building brands that hold their ground.

Hamed Designs works with startups and local businesses in Oman, and with clients abroad. Every project starts with understanding the people the brand is talking to, then making something they can't ignore.

I design for the places people actually see brands: the feed, the shelf, the street and the mall screen.

IllustratorPhotoshopAfter EffectsFigma

Brands with
a backbone

Selected work

GRZLY

Malaika

Light of Knowledge

Royal Studios

Kind words

GRZLY.

The brief

The approach

The result

Malaika.

The brief

The approach

The result

Light of Knowledge.

The brief

The approach

The result

Royal Studios.

The brief

The approach

The result

Services

Brand identity

Social media design

Packaging

Motion graphics

How we work

Discover

Concept

Design

Deliver

Let's build
yours.

Brands witha backbone

Selected work

GRZLY

Malaika

Light of Knowledge

Royal Studios

Kind words

GRZLY.

The brief

The approach

The result

Malaika.

The brief

The approach

The result

Light of Knowledge.

The brief

The approach

The result

Royal Studios.

The brief

The approach

The result

Services

Brand identity

Social media design

Packaging

Motion graphics

How we work

Discover

Concept

Design

Deliver

Let's buildyours.

Brands with
a backbone

Let's build
yours.